ÆMAY
BUILDINGA platform for identities beyond job titles—what you do now, also and next.
- DIVISION
- SYSTEMS
- TYPE
- PRODUCT
- YEAR
- 2026
- ROLE
- Product direction, identity, interface and prototype
STUDIO INPUT
- Product strategy
- Interaction design
- Prototype
01
Problem
A job title rarely explains the full shape of a person, especially during a move, a career change or a period of reinvention.
02
People
The first product community is being shaped around working-holiday participants in Perth and other people living through a transition.
03
Concept
A profile holds three honest positions: NOW, ALSO and NEXT. Small session invitations turn identity from a static statement into an experience.
04
System
Roles, invitations and Traces form a lightweight loop: describe the person you are, try something with others, then keep a record of what changed.
05
Experience
The interface avoids résumé language and asks for a clearer, more human description of the present and the direction ahead.
06
Build
An MVP is in development with profile, invitation and Trace foundations. No public outcome is claimed while the core loop is still being tested.
07
Reflection
The central design test is whether a small amount of structure can make identity feel more open without becoming vague.
PUBLIC LINK
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